PRIVACY POLICY
ASICS UK (“ASICS”, “we”, “our”, or “us”) respects your privacy and is committed to providing you with the best possible online experience. This Privacy Policy explains what personal information we collect about you, how we use it, and the steps we take to keep it secure. It also applies to information collected through our physical retail stores, sponsored events, official surveys, prize draws, or any direct contact with us.
BY ACCESSING OR USING THIS WEBSITE, MOBILE APPLICATION, OR OTHER ASICS PRODUCTS OR SERVICES (“SERVICES”), YOU ACCEPT THIS PRIVACY POLICY. We may update this Privacy Policy from time to time. Any updates take effect when published. Continued use of our Services after any updates constitutes acceptance of the revised Policy. This Privacy Policy forms part of our Terms and Conditions.
Information We Collect
We collect the information you provide to us or allow us to access, including (but not limited to): your name, photo, date of birth, email address, postal address, IP address, telephone number, gender, social media information, geolocation data, and activity or performance data. Where necessary, we may also collect payment information to process your purchases.
How We Collect Information
We use cookies and other tracking technologies to collect information about your interactions with our website to improve your experience. This may include combining your browsing data with information you provide to personalise your visits.
What are cookies? Cookies are small text files placed on your browser when you visit a website. They help websites remember your preferences and improve your overall experience.
You can restrict or disable cookies through your browser settings, but this may limit the functionality of the Site. For the best experience, we recommend keeping cookies enabled.
We also work with third parties (such as Google Analytics) to analyse website usage and serve targeted advertising. To learn how to opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout. Please note that we are not responsible for the opt-out features or tracking settings of third-party sites.
Use of Information
We use your personal information to create and maintain your ASICS account, allowing you to access our Services from any device and location. We may also use your information to:
- Improve and personalise user experiences and services.
- Communicate with you about purchases, account updates, or customer service inquiries.
- Analyse user behaviour and trends to better understand our customers.
- Conduct marketing campaigns, promotions, and events.
- Provide you with relevant ASICS products, offers, and news.
- Manage competitions, surveys, or customer feedback initiatives.
Information Security
We implement appropriate technical and organisational measures to safeguard your information against unauthorised access, loss, or misuse. While we strive to protect your data, no system is entirely secure. You should also take precautions, such as keeping your passwords confidential and using antivirus software.
Children’s Privacy
We do not knowingly collect personal information from children under 13 years of age, nor do we target them in our marketing or advertising.
Sharing of Information
We may share your data with ASICS affiliates, partners, and trusted service providers who help us operate our business — such as web hosting, payment processing, order fulfilment, data management, market research, and promotions. These partners are bound by confidentiality and data protection agreements and may process your data only as instructed by ASICS.
We may also disclose your information when required by law, court order, or to enforce our rights and protect the safety of our users and company. In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of our assets, with prior notice provided where appropriate.
If you choose to interact with ASICS through social platforms such as Instagram, Facebook, or X (Twitter), please note that your information will be subject to the privacy policies of those platforms.
International Transfers
Your information may be stored or processed in countries outside the UK or European Economic Area (EEA), such as the United States. In such cases, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data in line with UK GDPR requirements.
Third-Party Links
Our website may include links to third-party websites. ASICS is not responsible for the privacy practices or content of these sites. We recommend reviewing the privacy policies of any third-party sites you visit.
Your Rights and Choices
You may opt out of receiving ASICS marketing emails at any time by following the unsubscribe link provided in our emails or adjusting your account settings. You may also request access, correction, deletion, or restriction of your personal data in accordance with applicable data protection laws.
Contact Us
If you have questions or comments regarding this Privacy Policy or our data practices, please contact us through the form available in the footer of our website or via email at privacy@asics.co.uk.